In a stunning showcase of creativity and kinship, celebrated designer Rajo Laurel unveiled his Holiday Collection in a heartwarming collaboration with his sisters Gela Laurel and Venisse Laurel, a project that beautifully intertwines artistry, family values, and legacy. The event brought to life not only the essence of Filipino craftsmanship but also the intimate story of how family continues to serve as the heartbeat of Rajo’s creative journey.

Guests included celebrities Ruffa Gutierrez, Raymond Gutierrez, Timothy Laude, Olivia Banzon, Angie King, Joey King, Phoemela Baranda, Bubbles Paraiso, Kyline Alcantara, Hannah Pangilinan, Solenn Heussaff, Shuvee Etrata, Anthony Constantino, Arci Muñoz, and many more who came to witness the unveiling of this meaningful collection.

For Rajo, family is the core of the Rajo Store, the foundation upon which every design, fabric, and stitch is built. This collection reflects that sentiment deeply, offering pieces that celebrate connection, elegance, and authenticity. The collaboration with his sisters represents more than just shared talent; it embodies a lifelong bond that has shaped his identity as both an artist and a designer.

The spark of his dream began early on, nurtured by his grandparents who opened his eyes to the beauty of women and the power of expression through fashion. Later, Mommy Bebot further guided him toward the world of art, creativity, and theatre, encouraging him to explore his individuality and imagination. These family influences became the roots of his enduring passion, shaping not just his work, but his worldview.

At the heart of Rajo’s philosophy lies a strong commitment to integrity, doing what is right and staying true to one’s craft. The siblings believe that “suffering is good for the soul,” reflecting their conviction that every challenge refines an artist’s character and deepens their purpose. This value-driven approach radiates through Rajo’s designs, where each creation tells a story of perseverance, purpose, and authenticity.

The Holiday Collection stands as a tribute to both artistry and family—a timeless reminder that creativity flourishes when rooted in love, faith, and integrity.

Fashion enthusiasts can catch Rajo Laurel’s Holiday Collection at the Power Plant Mall in Rockwell, where every piece captures the spirit of the season—sophisticated, heartfelt, and unmistakably Filipino.