The Chef is in Command

Louis Vuitton, Lacoste, and more high-profile clients under her belt, this Chef surely is in command. It’s not easy bagging projects at an early age but she did it.

At the very young age of 11 years old, little Julianne saw her mom practicing her baking skills and she invited her to sell her baked goodies in school. Enjoying the perks of being able to sell, eat her goodies and save at the same time, she was able to be known in her batch as their own Mrs. Fields. Thus this gave her the reputation of being good at what she does even at a very young age.

Naturally inclined with arts, Julianne got a degree in Culinary Arts from DLS-CSB and was able to graduate with honors. From the start of the year 2000, digital marketing is emerging thus this gave Julianne a chance to showcase her talent while being employed as a chef in one of the busy restaurants in Makati. Cooking during the day and baking by night, she was able to grow her clientele and her timing was perfect when the cake decorating industry was booming in the early 2010s.

This gave her the confidence to start her own bakeshop that specializes in baked goodies and bespoke products. The brand grew to have four branches around the metro thus reaching out to many new and regular clients.

Fast forward to 2020, the Covid-19 pandemic truly challenged her business. However, with her resiliency and adaptability, she was able to transform her business from a brick-and-mortar setup to a fully digital shop once again. During this time, she was able to set up a bigger commissary and is now getting bigger orders and supplying desserts to different companies within Metro Manila.

She has built not only one but two other businesses together with the main brand Jcuppacakes. Delightfood Catering offers Cocktail, Grazing, Dessert tables, and a cake packaging business named EasyBox Manila. Her main clientele in all her businesses is the likes of Louis Vuitton, Chevron, SSI brands, Anthem Shoppes, and Mary Grace bakeshop. Hand in hand, Julianne together with her family are helping one another to grow the brands and be able to expand slowly but surely.

There is no such thing as overnight success. Building a brand may take years to be successful but one thing that the entrepreneur must possess is resilience and innovation. Moreover, Success is service, as Muhammad Ali said, “Service is serving others that you pay for your own room here on earth.” Not just with her clients but also with her team. Success is being humble. It is measured not only in numbers but also in your contribution to the community.

As the saying goes, “Just keep on swimming” is the favorite phrase that Julianne always reminds herself about. She is inspired by all the self-made entrepreneurs that she read about and watched when she was growing up. Growing a brand from scratch will take its toll on all aspects of your life. It is up to you how you are going to see through it. Always be curious and never stop learning. Success consists of going from failure to failure without a loss of enthusiasm.


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