Gerald “Gerry” J. Santos, Founder and CEO of Mr. Freeze Purified Tube Ice—the leading tube ice manufacturer in the Philippines—continues its winning streak in 2022 with another Asia Leaders Awards’ win and a new plant in Balagtas, Bulacan and as of this week might be opening more in different parts of the country.

“I make it a point to expand every year to cope with growing demands. That is on top of continually improving the quality and service to my customers and dealers and also, my objective now is to inspire, I have nothing to prove anymore, everything is about reaching out and helping out.”

Gerry Santos

Continuing a Legacy of Helping Community

Gerald “Gerry” J Santos is the Philippines’ “Ice King” for a reason: he is not only the master of his trade, an empire he grew from his father’s business, and business partner to celebrities; he is also, and more importantly, an entrepreneur with a heart of gold.

By setting up the largest and most commercially viable ice plants in key locations, he is able to tap into the city or town’s locals to provide them with income-earning opportunities by helping distribute and market ice to their own communities.

Rising Tiger, Gerry with his 150 invited celebrity friends and partners will be out for his April 25, 2022 birthday bash celebration for a cause at Tagaytay Midlands.

A by invite only “Mr.Freeze Birthday Golf Cup for a Cause” with beneficiaries that include billionaire Hans Sy’s “The Child Hans” center. Celebrity friends who are always with him in pictures were Aga Muhlach, Derek Ramsey, Ellen Adarna, Albert Martinez, Isabelle Daza, Mikee Cojuangco, Dodot Jaworski among others. Gerry was Asia Leaders Awards honouree for 2 consecutive years and now is featured at Rising Tigers Magazine, the newest business and lifestyle magazine. Meet Gerry on March 22, 2022, at the Rising Tigers Gala in Grand Hyatt Hotel in BGC, Taguig.