{"id":2498,"date":"2026-02-02T14:42:19","date_gmt":"2026-02-02T06:42:19","guid":{"rendered":"https:\/\/rising-tigers.asia\/?p=2498"},"modified":"2026-02-02T14:43:04","modified_gmt":"2026-02-02T06:43:04","slug":"philippines-strengthens-tourism-momentum-welcomes-asean-partners-at-atf-2026","status":"publish","type":"post","link":"https:\/\/rising-tigers.asia\/index.php\/2026\/02\/02\/philippines-strengthens-tourism-momentum-welcomes-asean-partners-at-atf-2026\/","title":{"rendered":"Philippines strengthens tourism momentum, welcomes ASEAN partners at ATF 2026"},"content":{"rendered":"\n

The Philippines continues to build strong momentum in tourism, reinforcing its growing reputation as a premier destination in Asia despite global and domestic challenges in 2025. This positive outlook was highlighted during the National Tourism Organizations (NTO) Media Briefing held on the sidelines of the ASEAN Tourism Forum (ATF) 2026 at the Mactan Expo Center on January 28, 2026.<\/p>\n\n\n\n

Representing Department of Tourism (DOT) Secretary Christina Garcia Frasco, DOT Undersecretary Verna Buensuceso reported that foreign visitor arrivals to the Philippines surpassed 6.4 million in 2025, generating an estimated Php 694 billion in inbound tourism spending. She noted that the steady rise in arrivals, strengthened air connectivity, and renewed international confidence signal the country\u2019s sustained recovery and expanding global presence.<\/p>\n\n\n\n

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\u201cThis continued upward trajectory reflects the world\u2019s growing trust in the Philippines as a premier destination. It confirms that our strategies are working as we position the country as a tourism powerhouse in Asia,\u201d <\/p>\nUsec. Buensuceso<\/cite><\/blockquote>\n\n\n\n

With this year\u2019s theme, \u201cNavigating Our Future, Together,\u201d the NTO gathering forms part of a series of high-level meetings dedicated to reinforcing ASEAN tourism cooperation, encouraging collaboration, and opening new opportunities for regional growth.<\/p>\n\n\n\n

Meanwhile, Tourism Promotions Board Philippines Chief Operating Officer Margarita Nograles emphasized that the ASEAN Tourism Forum provides a timely platform to present the Philippines\u2019 readiness to welcome travelers, investors, and tourism partners from across the region.<\/p>\n\n\n\n

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\u201cAs we host this year\u2019s ASEAN Tourism Forum and TRAVEX, we do so with openness, readiness, and a clear sense of purpose \u2014 to work alongside our neighbors, partners, and the media in telling a fuller, more authentic story of our country,\u201d<\/p>\nNograles<\/cite><\/blockquote>\n\n\n\n

The Philippine National Tourism Organization Media Briefing gathered key tourism decision-makers, policymakers, and industry leaders, reinforcing the country\u2019s commitment to strengthening partnerships, inspiring confidence, and shaping a vibrant and collaborative future for ASEAN tourism.<\/p>\n\n\n\n

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The Philippines continues to build strong momentum in tourism, reinforcing its growing reputation as a premier destination in Asia despite global and domestic challenges in 2025. This positive outlook was highlighted during the National Tourism Organizations (NTO) Media Briefing held on the sidelines of the ASEAN Tourism Forum (ATF) 2026 at the Mactan Expo Center […]<\/p>\n","protected":false},"author":1,"featured_media":2502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[18,13,19],"class_list":["post-2498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism-destination","tag-atfphilippines2026","tag-risingtigers","tag-visitseasia"],"jetpack_featured_media_url":"https:\/\/rising-tigers.asia\/wp-content\/uploads\/2026\/02\/623357881_955381520146339_3526191230038551859_n.jpg","_links":{"self":[{"href":"https:\/\/rising-tigers.asia\/index.php\/wp-json\/wp\/v2\/posts\/2498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rising-tigers.asia\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rising-tigers.asia\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rising-tigers.asia\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rising-tigers.asia\/index.php\/wp-json\/wp\/v2\/comments?post=2498"}],"version-history":[{"count":2,"href":"https:\/\/rising-tigers.asia\/index.php\/wp-json\/wp\/v2\/posts\/2498\/revisions"}],"predecessor-version":[{"id":2504,"href":"https:\/\/rising-tigers.asia\/index.php\/wp-json\/wp\/v2\/posts\/2498\/revisions\/2504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rising-tigers.asia\/index.php\/wp-json\/wp\/v2\/media\/2502"}],"wp:attachment":[{"href":"https:\/\/rising-tigers.asia\/index.php\/wp-json\/wp\/v2\/media?parent=2498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rising-tigers.asia\/index.php\/wp-json\/wp\/v2\/categories?post=2498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rising-tigers.asia\/index.php\/wp-json\/wp\/v2\/tags?post=2498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}