Viva Magenta—The future belongs to the next generation

What we can only do is guide and build a legacy. Color of the year is Viva Magenta. An unconventional shade for an unconventional time.

The color, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength.

Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

As a nuanced crimson red tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual in our multi-dimensional world.

It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.

Releated

SIM Registration and the answers we need to know

Just last December 27, The implementation to register the SIM has been started and the Filipinos has so many questions for its relevance and the process. Under the measure, users of all mobile devices, including prepaid broadband devices, must register their SIMs. The law is there to protect consumers from illegal activities such as scams, […]