The Poultry Expert from Chooks to Gold

The President and General Manager of one of the biggest in poultry industry, Ronald Daniel Ricaporte Mascariñas talks to our managing director, Grace Bondad Nicolas about challenges and success.

1. What are the most important qualities of a leader?

A good heart for his people and his community is the most important quality of a great leader. The leader will always find ways no matter how difficult to grow the business so that he can provide more for his people and give something back to the community.

The second most important quality of a great leader is the ability to inspire people to work for a common goal. And the epitome of that is when people develop a deep sense of “Malasakit” to the company he works for.

2. Biggest challenge in projects?

The biggest challenge is managing change. We need to keep on improving to remain relevant in the marketplace. And every improvement involves changes in the ways we do things. People by nature dislike change and will always resist change as this causes disruption in their routine.

At the recent Asia Leaders Awards 2022 happened at The Manila Hotel, Mark Sembrano in behalf of Bounty Agro Ventures Inc (BAVI) President Ronald Daniel Ricaforte Mascariñas received the award for Man of the Year in Poultry Industry.