Magsaysay’s Best: When Paco Magsaysay committed to help his dad, it resulted in the birth of the best ice cream in the Philippines

Carmen’s Best Ice Cream founder Francisco “Paco” Magsaysay talks to Rising Tigers Magazine about his famous grandfather, former president of the Philippines, Ramon Magsaysay. Discussed also how his father, Senator Ramon Magsaysay Jr., and his partners established the dairy farm in Bay, Laguna, and the reason why the ice cream brand is named after his only daughter.

Arriving at the sprawling dairy farm in Bay, Laguna just 1.5 hour drive from Manila is a dream come true to many especially those who want a quiet and peaceful surrounding outside the hustle and bustle of the city. Surrounded by mountains, you can see right away the imported healthy cows, the processing plant, and the greeneries in the area.

There’s Paco waiting and with a ready smile telling us also the breakfast he got for us. It’s a planned interview and with his stature and as one of the award-winning entrepreneurs, he only proves that truly a successful entrepreneur knows how to handle his guests with a charm.

Of course, the discussion started with his well-loved grandfather, the famous President of the people, President Ramon Magsaysay. Nobody likes to compete with him in the election and his demise in an airplane crash and the devastation of the Filipino people.

“He was very good, for the poor, nobody wanted to run against him, so sincere.”

The start of Carmen’s Best Ice Cream

Paco also mentioned that the farm belonged to his father, former Senator Ramon Magsaysay Jr, and his partners. When there’s an oversupply of milk, his dad approached him to do something about it. With an existing business in the broadband cable industry, farming is super far and doesn’t have a connection with it. But as a son, he can’t say no and trained himself for the task and launched “Carmen’s Best Ice Cream.”

“It’s 100% Pure Fresh Milk”

What’s with the name?

Carmen, Paco’s only daughter was born in 1997, she’s the name of the brand, Carmen’s Best. The fact that it is Carmen’s name Paco mentioned that he will never shortchange the quality of the ice cream because it’s the name of her precious and only daughter.

“I will not cut back on ingredient to save or to earn even for a bit of money because that means I am not being true to my daughter. It’s personal to me. Being a parent, I will not short change the product. The fact that it’s my daughter’s name, I made it the best.”

On helping the Filipino people to earn

“We work with resellers. Since we want them to earn from day one. I wanted from the start that both the resellers and us to earn at the same time. There’s no franchising cost and other fees.”

In Life and Business according to Paco

Paco worked so hard even at a young age. He grew up in the states from age 12 to 25 and experienced discrimination especially in getting jobs. When he needed a job, he needed to look for it and apply. He mentioned that it’s hard to get a job especially when you’re Asian. It’s different.

In this interview, we gathered some inspiring words from him about life and business

• You cannot say yes to everybody
• What’s right is right
• It’s what you put in the product, that’s why we’re here for 11 years
• Because it’s so different, they keep buying from us
• When we grow old, we like to eat fresh. That’s Carmen’s Best
• I got into something that I truly enjoyed. That’s why I look young
• Be happy with what you’re doing
• Surround yourself with the right people

In conclusion, we love people who are genuine and with a heart not just for their families but for the Filipino people. It shows that Carmen’s Best has truly become part of a lot of people’s lives. We compared and yes – so pure and an indulgence. As you hear others talk about the product, they have a big smile on their face not just because of the taste but also because of the inspiring story. The love of the son for his father and the love of this father for his daughter.


Rising Tigers Magazine goes to Asia’s Tiger Country Taiwan.

The Top Executives of a proudly Filipino-owned Magazine Rising Tigers went to one of Asia’s Tiger Countries, Taiwan.  According to the Corporate Finance Institute, Taiwan is one of the Four Asian Tigers that have steadily retained a high rate of economic growth since the 1960s, joining the ranks of the richest countries in the world. […]

A Day in the Life of the CEO

In the vibrant landscape of Philippine tourism, Robert Laurel Yupangco stands as a trailblazer, steering the Yupangco-Zoomanity Group to unprecedented heights. As the President and CEO, he not only carries the torch of a storied family legacy but also propels the company to the forefront of the tourism industry, seamlessly blending tradition with innovation. He […]