Gerald “Gerry” J. Santos, Founder and CEO of Mr. Freeze Purified Tube Ice

Gerald “Gerry” J. Santos, Founder and CEO of Mr. Freeze Purified Tube Ice—the leading tube ice manufacturer in the Philippines—continues its winning streak in 2022 with another Asia Leaders Awards’ win “I make it a point to expand every year to cope with growing demands. That is on top of continually improving the quality and service to my customers and dealers,” Santos shared.

Mr Freeze has numerous manufacturing plants strategically located nationwide, servicing homes and businesses and giving livelihood opportunities to families with their daily production capacity of several tons of tube ice per day.

Continuing a Legacy of Helping Community

“My goal is not only to earn money, but also to bring livelihood to tricycle drivers to kasambahays who want to increase their income by becoming distributors,” he explained.

Gerald “Gerry” J Santos is the Philippines’ “Ice King” for a reason: he is not only the master of his trade, an empire he grew from his father’s business, and business partner to celebrities; he is also, and more importantly, an entrepreneur with a heart of gold.

By setting up the largest and most commercially viable ice plants in key locations, he is able to tap into the city or town’s locals to provide them with income-earning opportunities by helping distribute and market ice to their own communities.

Learn more about Mr Freeze Purified Tube Ice at

Reaping Accolades for Exemplary Business Acumen

“Imagine, in 2012, we were already producing 400 tons of ice every day and we’ve grown exponentially because we changed how the industry works and gave people a chance to be part of us. Our growth and success are truly inclusive. You cannot lose with ice,” revealed said Santos, a regular honoree at the prestigious Asia Leaders Awards.

Indeed, ice is a hot commodity for Santos and Mr Freeze.

It made him ALA’s 2018’s Top 5 Entrepreneur of the Year, 2019 Finalist Businessman of the Year, 2019 Finalist Innovative Company of the Year, 2019 Influencer of the Year, 2020 Entrepreneur of the Year in 2020, and 2021 Company of the Year,

All these, thanks to the community-empowering strategies of Mr. Freeze Purified Tube Ice that earned Santos strings of recognition for his dexterous balancing of profitable entrepreneurial management and edifying corporate social responsibility.

Recognizing the Leaders of Tomorrow

Santos and Mr. Freeze will be featured in the second outing of biannual business and lifestyle magazine Rising Tigers: Nation Builders this November, during the ALA Awards Ceremony.

The landmark publication features the best and the brightest in the Philippines and Southeast Asia who never fail to balance commitment to growth with corporate social responsibility, even during the most trying times.

“Asia Leaders Awards Presents the Top 50 Rising Tigers in the Asia Pacific to motivate us all that, in spite of the challenges, we will emerge triumphant. These are the top leaders with the very new vision of the world now,” shared ALA Board Member Robert Laurel Yupangco, grandson of former Philippine President Jose P Laurel and the owner of more than 30 businesses worldwide.

Continuing the Asia Leaders Awards Legacy

Asia Leaders Awards is only the recognition giving body whose awards committee is composed of respected leaders from different chambers, organizations, and embassies like the Embassy of Singapore, the Embassy of Poland, and the Korean Council among others.

Asia Leaders Awards’ main objective is to promote the Philippines as a premier business hub and destination in Asia.


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